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If you know me, you know that as much as I love the sport's established traditions and big events, I'm also always on the lookout for new, cool, creative ways to promote racing as well.
Enter our latest partner, the National Thoroughbred League. The brainchild of Robert and Randall, whom you'll "meet" in the attached video, the idea is to create a team-based competition for horse racing. Think Formula One meets the Kentucky Derby and you'll have an idea of where they are coming from.
The teams are associated with ten different major sporting cities and each competition plays out over the course of one day across five races. Ten teams will compete with horses they have drafted that will earn points based on finishing positions. At the end of the card, the team with the highest points totals will win that day's Cup. At the end of the year, the team with the most points wins the championship.
One of the smartest aspects of the league is its appeal to celebrities and partiers alike, two elements I believe are crucial to creating new fans. Yes, of course, I know gambling is at the center of the sport -- but how are we going to create new gamblers -- potential annuities to the sport -- if we don't first create fans?
Here are some cool articles from major media sources about the NTL's successful efforts to involve celebs. The headline of the second article is the best!
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